Blog 3

CEDIA Panel Spotlight: Building for the Future

As the integrated home becomes ever more — well, integrated, it’s becoming more and more apparent that everyone involved in a new build or a retrofit needs to be on the same page, at the same time.

Integration in the planning stages can affect construction decisions, from wall boxes to the location of a dedicated media room to make for easy sound containment or rack access.

From landscapers to the crew pulling cable, the growing number of connected devices demands pre-planning and collaboration from everyone: architects, designers, finish craftsmen, name it.

That’s why the home tech pro needs to be finding solutions, scheduling work, and communicating with every other member of a project’s team. Thinking about the home holistically — literally integrating the integration — is key.



As designers and builders become more aware of the demands of the modern smart home — and as the devices that can be networked become ubiquitous (not to mention cheaper), it’s clear that there are abundant opportunities for everyone involved in a home’s construction and sale when it comes to integration “from the ground up” on any project. And getting the tech in at the design stage may offer the chance to upgrade, plan for the future, and avoid costly do-overs later. (No one really wants to decouple a home theater’s drywall after it’s been hung once, right?)

Tech-savvy builds also boost resale value in the real estate market of 2016 — and speeds sale times too. It’s yet another reason to ensure that tech planning is an integral (pun intended) part of the home building or renovation process, from the first dig or demo to the mortgage approval.

To that end, CEDIA presents a panel discussion at the 2016 show in Dallas entitled “Building for the Future: Home Technology Professionals Lead the Way for Builders, Architects, and Designers” (Thursday, Sept. 15, 2:00 p.m. – 3:00 p.m. in Ballroom C of the Kay Bailey Hutchison Convention Center).

blog-inner-imgThe panel will be moderated by Patrick O’Toole, who’s been editing publications geared toward residential construction for 20 years. O’Toole’s the owner of SOLA Group Inc., a holding company for Qualified Remodeler and Kitchen & Bath Design News magazines. He’s also Group Editorial Director for the company and serves as publisher of Qualified Remodeler.

O’Toole will get an assist from Dave Chic, CEDIA’s Senior Director of Industry Relations.

Panelists include:

Jerry Howard, Chief Executive Officer of the National Association of Home Builders. Howard has over 25 years of association experience and a lifetime in the housing industry. He’s been with National Association of Realtors, where he served as a Legislative Analyst for tax issues; Chief Lobbyist for the National Council of State Housing Agencies, where he was instrumental in the development of the low-income housing tax credit as part of the Tax Reform Act of 1986; and Chief Lobbyist for the NAHB.

Bill Darcy, CEO of the National Kitchen & Bath Association. Darcy started with NKBA in 2006 as Manager of Marketing Partnerships. He also served as the Association’s Manager of Business Development, Senior Manager of Marketing, Director of Marketing, and Executive Vice President.

(By the way, CEDIA will be part of Design and Construction Week in 2017 with a Smart Home Pavilion for home tech exhibitors. Jerry Howard’s quoted as saying, “The addition of CEDIA only further bolsters the prominence of the shows and we are thrilled to have them.” Design & Construction Week is the co-location of the NAHB International Builders’ Show® [IBS] and the NKBA Kitchen & Bath Industry Show [KBIS].)

Liza Hausman - RocketFuel Liza Hausman – RocketFuel
Liza Hausman, Vice President of Industry Marketing at Houzz, an “innovative residential remodeling and design platform and community” (and a pretty popular website among those shopping for home improvement firms). Hausman’s experience includes advertising, consulting, marketing, and social strategy for companies from Fortune 500 brands to a host of innovative startups.

David Siroty, VP of Communications for Coldwell Banker Real Estate. He was promoted to Vice President, Communications, in August 2010 after six years with Coldwell Banker. Siroty’s responsible for the brand’s international external and internal communications, sponsorships, partnerships and cause marketing activities. Siroty serves as corporate spokesperson for all national and local media, and helped CEDIA develop a program to help realtors understand the value of smart technology as a valuable feature of real estate.

Register for CEDIA 2016 here, and find more info on the panel here.